​​​​​​​​​​​    Thanks to our sponsors, who make it possible to do what we love to do!  Click on their logos to visit them.

                         









           



                          

     Authentic since 1947, Salomon's mission is to provide pure products for outdoor sports enthusiasts around the world to fuel their instinct.   Salomon lives in the mountains: on the front side and the back, at the top and the bottom, in the sun and the rain, when it's windy and snowy, in the spring, summer, fall and winter!    

     Mountains are a state of mind. Running is a state of mind. Salomon brings those states of mind together.

  









                         
  "This stuff just works!" From 1991 to today, athletes the world over have come to the same conclusion: GU works. Our Berkeley-based sports nutrition company was founded with GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products and has introduced Roctane Ultra Endurance gel & drink, Chomps Energy Chews, Electrolyte Brew & Tablets, and Recovery Brew. Throughout our history we've been striving to do one thing: help athletes go faster and longer than ever before.           


                                    
                                      
 













Ditch the gels, bars, chews, and pills and go all day with just Tailwind.

Tailwind was created for racing the Leadville 100. It’s designed to overcome the nutrition problems faced by endurance athletes in events like 50's, 100's, 24-hour, and multi-day epics. Tailwind combines complete fuel, hydration, and electrolytes in a tasty drink that won’t turn your stomach into a brick. Tailwind mixes with water to meet your calorie, hydration, and electrolyte needs, no matter how big a day’s in front of you. Deliberately mild, customers describe the flavors as “clean” and “light” with a mouth feel as close to water as you can get while still meeting your nutrition needs. Your hydration pack will love Tailwind too. Tailwind dissolves completely on contact with water and cleans up with a quick rinse. No film, no lingering aftertaste, no gooey mess.


                              

               






       

                                           
  
 Lorpen’s philosophy is that COMFORT is the guiding principle to everything we do, and as such, we create high performance socks for athletes and outdoor enthusiasts.  Lorpen is a designer of high performance socks for athletes, outdoor enthusiasts, hunters and professionals.   Lorpen's most popular sock technology is Tri Layer that integrates three layers of yarn fibers, mixing natual with synthetic, to create a sock that is moisture-wicking, comfortable, and durable in the most extreme outdoor conditions.  Innovative technical socks for outdoor and winter. Keep your feet happy!
















The 120-year-old Julbo brand is built from a rich history in alpine-mountaineering, high-altitude and glacier exploration optics. Julbo has been at the forefront of optical and action sports equipment for the mainstream athlete, including those using prescription eyewear.      From its headquarters high in the Jura Mountains of France, where the company was founded in 1888, three generations have directed Julbo’s evolution from manufacturer of corrective lenses to global producer of protective  eyewear for all active outdoor pursuits. Today, Julbo is an emerging multi-sport eyewear company that makes eyewear for elite outdoor athletes as well as mainstream users. Julbo is fully committed to creating a line of sunglasses with world-reknowned optical quality  melded with a bold sense of style. 






             

    "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. "   
                                –Patagonia's Mission Statement-  
   
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.







                                     







      It all began in 1991 on a bike.  Original Buff® Headwear was developed by Joan Rojas, a textile manufacturer, who struck gold one day while riding his motorcycle on the desolate Catalan roads of Spain.  “I was wearing some military briefs around my neck to protect me from the wind and cold and I got the idea to improve them because they were itchy and looked pretty ugly.”   Rojas began working on drawings and carrying out tests in the family’s textile factory until he found a way of manufacturing a seamless, tubular garment out of microfiber.  
      In the two decades since, Buff® has become an international, multi-sport phenomenon. Our seamless multifunctional headwear protects athletes on the windiest Alpine slopes, the hottest deserts and plenty of rivers, lakes, roads and trails in between. 











           

It all started in the 50s...
Would you believe we started out as a small chain of convenience stores? It's true. Way back in 1958. We were called Pronto Markets. In '67, our founder, the original Trader Joe, changed our name (yes, to Trader Joe's) and the way we do business. We made the stores bigger (if you can imagine), decked the walls with cedar planks and donned our crew in cool Hawaiian shirts. Most importantly, we started putting innovative, hard-to-find, great-tasting foods in the "Trader Joe's" name. That cut our costs and saved you money. Still does.



 


       


                    
                                   
    Petzl's roots lie in the desire of its founders to serve one passion: exploration. Since its beginnings in caving, the company’s mission has remained constant: to offer practical solutions that allow people to progress. Today that pioneering spirit, passion for exploration and ethic have not changed.     More than forty years later, Petzl continues to invent products and provide solutions that allow sports enthusiasts and professionals to access some of the most inaccessible places, both day and night.



  
           

 
                                 

 


                           
            
     If you're into hiking, biking, running, skiing, snowboarding, cycling, swimming or summer water sports, Sport Systems is the store for you. We've got all the best brands in Albuquerque, New Mexico! 






                           





Originally conceived as running bags, we kept the design concept open, which has allowed them to far surpass their original functionality, being utilized as emergency preparedness kits, medical bags, on-the-go dog kits, car trunk organizers, personal travel bags, zombie apocalypse survival bag, or whatever’s clever. Beginning with the Victory Bags, it’s finally within your reach to have the perfect utility bag that allows you to- get in, get out, and get moving… that’s our story and we’re sticking to it!






 






                                 
Injurybegone is Pro-Tec Athletics’ message to the market. We want you to get back in the action NOW!  well…….at least sooner than later. So we have made a point to sell more than just a product on the shelf. Most of our products include Injury Guides that help you identify your injury, and then provide some stretching and strengthening exercises to expedite your recovery. 
In addition, our customer service team is well versed in the Pro-Tec product line and how it may help you. You can talk to us at trade shows, call or email us or do your own research throughout our website to figure what will work best for you.
So look for our “injurybegone” slogan everywhere and know that Pro-Tec Athletics is prepared to do what it takes to keep you injury free, “supporting” your active lifestyle!




                                                               





     Serving a loyal market of long-distance runners since 1981, UltraRunning magazine has long been established as "the voice of the sport". Containing comprehensive and informative articles about all aspects of the sport of ultramarathoning, UltraRunning is a must-read for all who participate in the sport.
     Like most extreme sports, ultra running has experienced a strong growth in participation in recent years. In 2008, there were more than 30,000 ultras completed in North America, a growth of 18% over the previous year.
Give UltraRunning a try – you won’t be disappointed.






                                    



     SUCCEED! BUFFER/ELECTROLYTE CAPS provide electrolytes that are commonly found in blood plasma (sodium, potassium, chloride, bicarbonate, phosphate), in the proper proportions for hours of exercise. When taken with sufficient water, they help the body maintain good hydration status, which allows performance at a high level.     
      They also contain a chemical buffering system that neutralizes the acids formed during heavy exercise. Neutralization of excess acid will help performance and reduce the nausea associated with exercise in the heat. Maintenance of proper electrolyte levels will reduce swelling of hands and feet after many hours of exercise, and that will reduce "hot spots" and blisters on the feet. The buffers in S! Caps also help soothe the stomach.



       
                                    




      Anyone can wear black gaiters! But a dirtXy girl's gotta do what a dirtXy girl's gotta do! Accessorize! Dirty Girl Gaiters keep the debris out of your shoes with style and sass. And you'll have something fun to look at while you hang your sorry head and shuffle your tired feet. This soft, comfortable four-way stretch spandeXy uniseXy gaiter hooks under the front shoe lace and secures to the back of the shoe with a self-adhesive velcro strip. They are dirt cheap for $20 per pair. Free domestic ground shipping on orders over $60. 

   
  






                

“Innovation from frustration” Our philosophy at Orange Mud is very simple, make the most efficient, well crafted, American made gear. Our design team has spent years competing in adventure racing, ultras, mountain bike racing, trail running, marathons, Ironman's and some amazingly fun outdoor adventures. Many of these experiences have often left us searching for the next best thing, but many times it's just not there. So we figure someone has to make it, why not us? Our flag ship pack series is the HydraQuiver™. The bottle based systems are both ultra light, ultra stable, and ultra breathable hydration packs for runners. The Transition & Seat Wrap™ is our award winning multifunction wrap that keeps your towel from falling off when changing into workout gear, but also protects your car seat from sweat and grime after a good workout. Our Orange Mud laboratory is constantly designing new gear to improve your workout experience and currently has over 20 products in the development pipeline. 
             

   

               
                              

A trail running and ultramarathon resource featuring trail running and ultrarunning news, gear reviews, training and racing advice, and more!
The place to get the stories of the people, places and things of interest to ultrarunners.   iRunFar's mission is to provide runners with relevant information regarding trail shoes and running gear, races, and services. In addition, we provide runners with a forum in which to discuss the issues that effect our sport. While iRunFar will often provide the topics of discussion, we believe that it is the contributions of its readers that make it such a valuable resource.




 





                                   

     SORE NO MORE NATURAL PAIN RELIEVING GELS are fast acting and begin to work immediately once they are massaged onto affected areas. For years SORE NO MORE NATURAL PAIN RELIEVING GELS have provided temporary relief of pain associated with simple backaches, arthritis, bursitis, strains, bruises, and sprains.
     Contrary to other analgesics sold on the market today, which are formulated with waxes, oils, artificial colors, paraben and other chemicals, we carefully selected these active ingredients for the safest results in this product, SORE NO MORE NATURAL PAIN RELIEVING GELS are completely alcohol free, non-greasy, non-staining, and have a light natural refreshing citrus scent.
     SORE NO MORE NATURAL PAIN RELIEVING GELS are available in both a Warm and Cool Therapy.

                                                
                                       
                                             















   Marble Brewery opened in 2008 with a mission to provide bold, hand crafted ales and lagers to New Mexico. We are a production brewery with an on-site tasting room and outdoor beer garden located in downtown Albuquerque. Marble Brewery offers a line up of seven house beers and a variety of seasonal styles in draft and bottle. We self-distribute our product in the Albuquerque and Santa Fe areas to ensure optimum freshness and quality. In the rest of the state we rely on our partners at National Distributing Company of NM, who share our passion for craft beer. Come visit us at the brewery here in Albuquerque or at our Santa Fe tap room to tip a pint of fresh, delicious, locally brewed craft beer. Our beers are also available on tap and in the bottle in hundreds of restaurant, bar and retail locations throughout the state of New Mexico. 














Headsweats Perspiration Technology Headwear® was founded in the winter of 1998 by shoe industry veteran and obsessed cyclist, Alan Romick. Frustrated by the perils of heavy sweat blindness, migrating sunscreen, and odd sunburn pattern on his head through his helmet, he set out to develop headgear that worked. Today the Headsweats line includes washable, airlight, supremely wicking hats that now dominate the triathlon, rowing, adventure racing worlds. 















​Ben E. Keith Company is a distributor of food service products and premium alcoholic beverages. Our independent Food Division supplies a full line of produce, frozen foods, meats, dry groceries, refrigerated foods, paper goods, equipment and supplies to restaurants, hospitals, schools, nursing homes and other institutional businesses. 

Our Philosophy: To earn the loyalty of our customers by handling only products of the highest quality and value, and by providing excellent service and responsiveness to customers’ needs.
To be profitable in each business segment and marketing area, so we can provide a fair return on investment and ensure future growth and earnings.
To provide our employees with the opportunity and incentive for advancement.
To be good corporate citizens in all the communities in which we operate.










 
  
                

September 30th, 2017