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What is a rabbit?
A rabbit is a race pacesetter - someone who willingly sacrifices their performance for the dreams and goals of the competitors by leading them through speedy splits and pushing the pace. Rabbits provide a spark that often ignites memorable performances at every level of running - breaking records and taking names. They may not get much of the glory, quietly stepping off the track before the race even finishes, they do it for their love of running.
Ben E. Keith Company is a distributor of food service products and premium alcoholic beverages. Our independent Food Division supplies a full line of produce, frozen foods, meats, dry groceries, refrigerated foods, paper goods, equipment and supplies.
Our Philosophy: To earn the loyalty of our customers by handling only products of the highest quality and value, and by providing excellent service and responsiveness to customers’ needs.
To be profitable in each business segment and marketing area, so we can provide a fair return on investment and ensure future growth and earnings.
To provide our employees with the opportunity and incentive for advancement.
To be good corporate citizens in all the communities in which we operate.
"This stuff just works!" From 1991 to today, athletes the world over have come to the same conclusion: GU works. Our Berkeley-based sports nutrition company was founded with GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products. Throughout our history we've been striving to do one thing: help athletes go faster and longer than ever before.
Tailwind was created for racing the Leadville 100. It’s designed to overcome the nutrition problems faced by endurance athletes in events like 50's, 100's, 24-hour, and multi-day epics. Tailwind combines complete fuel, hydration, and electrolytes in a tasty drink that won’t turn your stomach into a brick. Deliberately mild, customers describe the flavors as “clean” and “light” with a mouth feel as close to water as you can get while still meeting your nutrition needs. Your hydration pack will love Tailwind too. Tailwind dissolves completely on contact with water and cleans up with a quick rinse. No film, no lingering aftertaste, no gooey mess.
At Squirrel’s Nut Butter (SNB), we make the world’s best all natural, anti-chafe and restorative skin salve. Since 2015, we've been keeping your skin healthy and free from chafing and blisters. Athletes, outdoor enthusiasts and skincare fanatics have utilized the preventative and healing effects of SNB in running, cycling, triathlon, hiking and everyday life. Since our early days, we've also expanded our product line beyond the original recipe. Our products now include Born to Rub, a spicy salve for pre- and post-exercise, Happie Toes, a foot-specific salve blended with peppermint and tea tree oils, and a vegan version of the original Squirrel’s Nut Butter salve.
The 120-year-old Julbo brand is built from a rich history in alpine-mountaineering, high-altitude and glacier exploration optics. Julbo has been at the forefront of optical and action sports equipment for the mainstream athlete, including those using prescription eyewear. From its headquarters high in the Jura Mountains of France, where the company was founded in 1888, three generations have directed Julbo’s evolution from manufacturer of corrective lenses to global producer of protective eyewear for all active outdoor pursuits. Today, Julbo is an emerging multi-sport eyewear company that makes eyewear for elite outdoor athletes as well as mainstream users. Julbo is fully committed to creating a line of sunglasses with world-reknowned optical quality melded with a bold sense of style.
"Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. "
–Patagonia's Mission Statement-
It all began in 1991 on a bike. Original Buff® Headwear was developed by Joan Rojas, a textile manufacturer, who struck gold one day while riding his motorcycle on the desolate Catalan roads of Spain. “I was wearing some military briefs around my neck to protect me from the wind and cold and I got the idea to improve them because they were itchy and looked pretty ugly.” Rojas began working on drawings and carrying out tests in the family’s textile factory until he found a way of manufacturing a seamless, tubular garment out of microfiber.
In the two decades since, Buff® has become an international, multi-sport phenomenon. Our seamless multifunctional headwear protects athletes on the windiest Alpine slopes, the hottest deserts and plenty of rivers, lakes, roads and trails in between.
It all started in the 50s...
Would you believe we started out as a small chain of convenience stores? It's true. Way back in 1958. We were called Pronto Markets. In '67, our founder, the original Trader Joe, changed our name (yes, to Trader Joe's) and the way we do business. We made the stores bigger (if you can imagine), decked the walls with cedar planks and donned our crew in cool Hawaiian shirts. Most importantly, we started putting innovative, hard-to-find, great-tasting foods in the "Trader Joe's" name. That cut our costs and saved you money. Still does.
Petzl's roots lie in the desire of its founders to serve one passion: exploration. Since its beginnings in caving, the company’s mission has remained constant: to offer practical solutions that allow people to progress. Today that pioneering spirit, passion for exploration and ethic have not changed. More than forty years later, Petzl continues to invent products and provide solutions that allow sports enthusiasts and professionals to access some of the most inaccessible places, both day and night.
If you're into hiking, biking, running, skiing, snowboarding, cycling, swimming or summer water sports, Sport Systems is the store for you. We've got all the best brands in Albuquerque, New Mexico!
Injurybegone is Pro-Tec Athletics’ message to the market. We want you to get back in the action NOW! well…….at least sooner than later. So we have made a point to sell more than just a product on the shelf. Most of our products include Injury Guides that help you identify your injury, and then provide some stretching and strengthening exercises to expedite your recovery.
In addition, our customer service team is well versed in the Pro-Tec product line and how it may help you. You can talk to us at trade shows, call or email us or do your own research throughout our website to figure what will work best for you.
So look for our “injurybegone” slogan everywhere and know that Pro-Tec Athletics is prepared to do what it takes to keep you injury free, “supporting” your active lifestyle!
Serving a loyal market of long-distance runners since 1981, UltraRunning magazine has long been established as "the voice of the sport". Containing comprehensive and informative articles about all aspects of the sport of ultramarathoning, UltraRunning is a must-read for all who participate in the sport.
Like most extreme sports, ultra running has experienced a strong growth in participation in recent years. In 2008, there were more than 30,000 ultras completed in North America, a growth of 18% over the previous year.
Give UltraRunning a try – you won’t be disappointed.
SUCCEED! BUFFER/ELECTROLYTE CAPS provide electrolytes that are commonly found in blood plasma (sodium, potassium, chloride, bicarbonate, phosphate), in the proper proportions for hours of exercise. When taken with sufficient water, they help the body maintain good hydration status, which allows performance at a high level.
They also contain a chemical buffering system that neutralizes the acids formed during heavy exercise. Neutralization of excess acid will help performance and reduce the nausea associated with exercise in the heat. Maintenance of proper electrolyte levels will reduce swelling of hands and feet after many hours of exercise, and that will reduce "hot spots" and blisters on the feet. The buffers in S! Caps also help soothe the stomach.
Anyone can wear black gaiters! But a dirtXy girl's gotta do what a dirtXy girl's gotta do! Accessorize! Dirty Girl Gaiters keep the debris out of your shoes with style and sass. And you'll have something fun to look at while you hang your sorry head and shuffle your tired feet. This soft, comfortable four-way stretch spandeXy uniseXy gaiter hooks under the front shoe lace and secures to the back of the shoe with a self-adhesive velcro strip. They are dirt cheap for $20 per pair. Free domestic ground shipping on orders over $60.
"The silky, beautiful bar of suds.
After nine months of testing in 1999 I poured my formula that created this long lasting bar with a loving lather and a beautiful silk texture. The secret ingredients of my large SIX ounce soap bar is saponified palm kernel, palm, olive and soybean oils.
I use essential and fragrance oils to scent my bars. Essential oils are “essential” for any handmade soap company. Fragrance oils add a wider spectrum to my line. Where would the world be without a good plum, watermelon, sandalwood, or papaya bar?"
“Innovation from frustration” Our philosophy at Orange Mud is very simple, make the most efficient, well crafted, American made gear. Our design team has spent years competing in adventure racing, ultras, mountain bike racing, trail running, marathons, Ironman's and some amazingly fun outdoor adventures. Our flag ship pack series is the HydraQuiver™. The bottle based systems are both ultra light, ultra stable, and ultra breathable hydration packs for runners. The Transition & Seat Wrap™ is our award winning multifunction wrap that keeps your towel from falling off when changing into workout gear, but also protects your car seat from sweat and grime after a good workout. Our Orange Mud laboratory is constantly designing new gear to improve your workout experience and currently has over 20 products in the development pipeline.
A trail running and ultramarathon resource featuring trail running and ultrarunning news, gear reviews, training and racing advice, and more!
The place to get the stories of the people, places and things of interest to ultrarunners. iRunFar's mission is to provide runners with relevant information regarding trail shoes and running gear, races, and services. In addition, we provide runners with a forum in which to discuss the issues that effect our sport. While iRunFar will often provide the topics of discussion, we believe that it is the contributions of its readers that make it such a valuable resource.
SORE NO MORE NATURAL PAIN RELIEVING GELS are fast acting and begin to work immediately once they are massaged onto affected areas. For years SORE NO MORE NATURAL PAIN RELIEVING GELS have provided temporary relief of pain associated with simple backaches, arthritis, bursitis, strains, bruises, and sprains.
Contrary to other analgesics sold on the market today, which are formulated with waxes, oils, artificial colors, paraben and other chemicals, we carefully selected these active ingredients for the safest results in this product, SORE NO MORE NATURAL PAIN RELIEVING GELS are completely alcohol free, non-greasy, non-staining, and have a light natural refreshing citrus scent.
SORE NO MORE NATURAL PAIN RELIEVING GELS are available in both a Warm and Cool Therapy.
Marble Brewery opened in 2008 with a mission to provide bold, hand crafted ales and lagers to New Mexico. We are a production brewery with an on-site tasting room and outdoor beer garden located in downtown Albuquerque. Marble Brewery offers a line up of seven house beers and a variety of seasonal styles in draft and bottle. We self-distribute our product in the Albuquerque and Santa Fe areas to ensure optimum freshness and quality. In the rest of the state we rely on our partners at National Distributing Company of NM, who share our passion for craft beer. Come visit us at the brewery here in Albuquerque or at our Santa Fe tap room to tip a pint of fresh, delicious, locally brewed craft beer. Our beers are also available on tap and in the bottle in hundreds of restaurant, bar and retail locations throughout the state of New Mexico.
Headsweats Perspiration Technology Headwear® was founded in the winter of 1998 by shoe industry veteran and obsessed cyclist, Alan Romick. Frustrated by the perils of heavy sweat blindness, migrating sunscreen, and odd sunburn pattern on his head through his helmet, he set out to develop headgear that worked. Today the Headsweats line includes washable, airlight, supremely wicking hats that now dominate the triathlon, rowing, adventure racing worlds.
Authentic since 1947, Salomon's mission is to provide pure products for outdoor sports enthusiasts around the world to fuel their instinct. Salomon lives in the mountains: on the front side and the back, at the top and the bottom, in the sun and the rain, when it's windy and snowy, in the spring, summer, fall and winter!
Mountains are a state of mind. Running is a state of mind. Salomon brings those states of mind together.
September 30th, 2023